How to create a Blog with Blogspot! 7 Easy Steps

To create a free Blog with Blogspot

What is a Blog?

A blog is a free publishing tool, which we can post our article and publish on the website.

What is Blogspot?

Blogspot is a medium through which we can advertise our products, marketize our brands, explain our services, and help us to reach the targeted customers.

A step-by-step guide to creating a free Blog;

1. Go to Blogger.com
2. Create a Blogger Account
3. Choose a Blog Name and Theme
4. Optimizing your Blogger Blog
5. Editing the theme and Layout
6. Publishing your Content
7. Monetizing Blog with Adsense

How to create the blogger page and post?

1. Go to Blogger
2. Sign in Google Account
3. Choose your blog on the top left and select your blog.
4. Click the Layout option and in that selection add the pages and arrange the gadgets.
5. Click the Pages icon on the left side and select the New Page.
6. Add Title and click the Publish icon.
7. Finally, Pages have been created on Blogspot.
8. In Blogger, Click the Post icon on the left side
9. Select New Post and Publish our article.

What are the necessary blog widgets to be on the right side?

• Search  this blog
• About me
• Blog Archive
• Label
• Java/HTML script
• Adsense

Amazon Affiliate

Why should you join amazon affiliate account?

1. Once you are promoting amazon affiliate account, the cookie period is 24hrs. So whatever customers ends up purchasing in next 24hrs you will get the commission for that.
2. You will be getting paid the affiliate commission for the entire card.

How to Link our product in Amazon?

• Sign in Amazon account and Click "Become an Affiliate" button at the bottom.
• Signup by filling the details and click Ok.
• Amazon Associates Tab will open,Click the "Product Linking" tab.
• Search any product and click "Get link icon" then copy the link.
• Open Backend of your blog,click layout option and add the HTML/Java script and paste that link.

How to Show Google Adsense in your Blog?

1. You need to sign in your Google account, Add your website on which you want to show up your Ads by clicking  Sites Tab.
2. Click "Add Site" and then type your url,Click Next.
3. Connect your sites to Adsense by clicking Submit Button.
4. After Submit it,it will show "Setup Ads",Click that it will take to Overview of your Ads. 
5. Click Auto Ads to be Enable and then Apply.
6. It will give "Get Code",Click on that and copy the code.
7. Go back to your site and paste that code where you want to display the Ads. 

SEO Implementation

 What is SEO?

    SEO stands for Search Engine Optimization.It is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

What is the benefit of SEO?

• Brand Visibility and awareness
• Free traffic 
• More authenticity
• Getting higher rank in search engine
• Organic Search is the most often primary source of Website traffic
• Getting higher sales
• Knowing the environment of the web,including tactics being used by others,comparable businesses and competitors.

What is the benefit of PPC?

1. Brand Exposure
2. Target the people based on keyword
3. Pay Only When people click.
4. You can assign direct cost of each person visiting to your website.
5. Simple to measure and track, especially with the tools like AdWords and Google Analytics.

What is the benefit of SMM?

• Increase Visibility
• Reach to the customers easily
• Regular interaction with the target audience.
• Monitor the traffic between competitors.
• Cost-effective

How SEO Works?

    By Crawling, Indexing, Ranking.

Crawling: Search Engine collecting data about all websites.

Indexing: Store and organize the data found during the crawling process.

Ranking: Provide the related content from the search engine and that results are ordered by most relevant to least relevant.

SEO Objective & Life Cycle

Indexation- Letting know Google about all the pages of your client website, so that they can show a page, whenever a specific keyword around the same is being searched on Google.

Ranking & Traffic- Improve traffic by On-page Optimization, Technical SEO, Blog and Content Strategy, Interlinking Strategy, Keyword research.

Backlink-  Link createsd when one website links to another.Link building implementation is also called as Off-page Optimization.

On-Page Optimization

• Favicon - is for the website
• Landing Page URL -
• Meta tags i.e., Meta - Title (65 char) & Meta - Description (165 char)
• Header tags i.e., H1, H2, …. H6
• ALt Text or Hyperlinks
• Image ALT tags
• Image Optimization - Less than 100KB
• Styling
• Embed videos or Banners
• Keyword;

• Keyword Density - 2-3% 

• Keyword Frequency - ⅘ times

• Keyword Proximity - gap between one keyword to another

• Keyword Prominence - Where have you placed your keyword

Facebook Organic Marketing

Organic reach to the people who have seen your post through unpaid distribution.

Boosting your content on Facebook can help...

• Increase brand awareness with new people
• Keep your brand top of mind with existing customers
• Inspire organic shares of your content

You can create a Facebook Page to promote our products or to reach to the customers. You'll need to grow it into a place where your target audience feels like they can openly discuss anything related to the Post.

Facebook Marketing has two types

1.  Organic Promotion
2.  Paid Promotion

 Organic Promotion:

 

           The main objective of organic promotion is Branding, Engagement, Facebook page. The benefits of organic reach is that you can publish posts for free. In Branding we can increase our Page Likes, Views by deciding the type of post. In Engagement we can see how comment and sharing option are performing. In Facebook Page we have update the cover photo, Perfect Logo, all the details want to fill it, update our link and update social icons.

How to increase our Like?

• Inviting friends to Like the page
• Sharing the Post
• Sharing on your Timeline
• Update social icons on the page
• Share on social media platforms & Whatsapp status
• Update your cover photo or in Slideshow format

How to increase our Views?

• By Putting Video Posting, Image Posting, GIF Posting
• Facebook Stories
• Facebook Live
• Quote
• Influencer
• Event

Paid Promotion

    

            Reach more people with easy to do promotion. To create engagement around a post for money. It's also one of the easiest way to start as you've likely seen the "Boost Post" button at the bottom of anything you've posted on company page. It's objective is to branding, engagement, conversion, Audience target.

            

    

Inbound vs Outbound Marketing

 Inbound Marketing relies on earning people's interest instead of buying it. Communication is interactive and in two ways. Customer can come to you-Search engine, Referrals, Social Media. Market seeks to educate or entertain. Powered by creativity, talent and effort.

Outbound Marketing pushes product or services to the customers. Communication is one way. Customers are sought out-Tv, Call, Radio. Market rarely seeks to educate or entertain. Powered by budget and repetition.

Facebook campaign

Facebook Ad is becoming a powerful part in every social media strategy. If you want to get your post seen on Facebook then you want to pay for reach.

Set some objectives for Facebook Ads

First you need to think why you're advertising and what you're aiming to achieve.

• Increase traffic to my website from Facebook
• Increase view at my event.
• Generate new leads
• Increase the reach
• Boost our page for more engagement

Facebook Ad campaign run through "Facebook Ad Manager Tool" or by clicking "Manage Ads" in the drop down menu on your Facebook account.

Choose your Objective

    When you click to create Facebook Ad, you'll go to the page then you can choose the objective for your campaign. You can create one campaign with number of Ad set(Audience).

Awareness

Objectives that generate interest in your product or service:

• Boost your posts
• Promote your page
• Increase Brand Awareness
• Increase your reach

Consideration

Objectives that get people to start thinking about your business and look for more information about it:

• Send people to active on or off Facebook
• Get installs of your app
• Raise attendance at your event
• Get video views
• Collect leads for your business

Conversion

Objectives that encourage people interested in your business to purchase or use your product or service:

• Show your Ads
• They will Click
• Reach the website
• Then go to the product
• If liked, purchase

Once you’ve selected your marketing objective, you’ll then be asked to name your campaign:

Customizing your target audience

This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:

• Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
• Age
• Gender
• Languages
• Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
• Behaviors – Things like purchase behavior and intent, as well as device usage
• Connections – Choose to show the ad to all people