SEO Implementation

 What is SEO?

    SEO stands for Search Engine Optimization.It is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

What is the benefit of SEO?

• Brand Visibility and awareness
• Free traffic 
• More authenticity
• Getting higher rank in search engine
• Organic Search is the most often primary source of Website traffic
• Getting higher sales
• Knowing the environment of the web,including tactics being used by others,comparable businesses and competitors.

What is the benefit of PPC?

1. Brand Exposure
2. Target the people based on keyword
3. Pay Only When people click.
4. You can assign direct cost of each person visiting to your website.
5. Simple to measure and track, especially with the tools like AdWords and Google Analytics.

What is the benefit of SMM?

• Increase Visibility
• Reach to the customers easily
• Regular interaction with the target audience.
• Monitor the traffic between competitors.
• Cost-effective

How SEO Works?

    By Crawling, Indexing, Ranking.

Crawling: Search Engine collecting data about all websites.

Indexing: Store and organize the data found during the crawling process.

Ranking: Provide the related content from the search engine and that results are ordered by most relevant to least relevant.

SEO Objective & Life Cycle

Indexation- Letting know Google about all the pages of your client website, so that they can show a page, whenever a specific keyword around the same is being searched on Google.

Ranking & Traffic- Improve traffic by On-page Optimization, Technical SEO, Blog and Content Strategy, Interlinking Strategy, Keyword research.

Backlink-  Link createsd when one website links to another.Link building implementation is also called as Off-page Optimization.

On-Page Optimization

• Favicon - is for the website
• Landing Page URL -
• Meta tags i.e., Meta - Title (65 char) & Meta - Description (165 char)
• Header tags i.e., H1, H2, …. H6
• ALt Text or Hyperlinks
• Image ALT tags
• Image Optimization - Less than 100KB
• Styling
• Embed videos or Banners
• Keyword;

• Keyword Density - 2-3% 

• Keyword Frequency - ⅘ times

• Keyword Proximity - gap between one keyword to another

• Keyword Prominence - Where have you placed your keyword