Facebook campaign

Facebook Ad is becoming a powerful part in every social media strategy. If you want to get your post seen on Facebook then you want to pay for reach.

Set some objectives for Facebook Ads

First you need to think why you're advertising and what you're aiming to achieve.

• Increase traffic to my website from Facebook
• Increase view at my event.
• Generate new leads
• Increase the reach
• Boost our page for more engagement

Facebook Ad campaign run through "Facebook Ad Manager Tool" or by clicking "Manage Ads" in the drop down menu on your Facebook account.

Choose your Objective

    When you click to create Facebook Ad, you'll go to the page then you can choose the objective for your campaign. You can create one campaign with number of Ad set(Audience).

Awareness

Objectives that generate interest in your product or service:

• Boost your posts
• Promote your page
• Increase Brand Awareness
• Increase your reach

Consideration

Objectives that get people to start thinking about your business and look for more information about it:

• Send people to active on or off Facebook
• Get installs of your app
• Raise attendance at your event
• Get video views
• Collect leads for your business

Conversion

Objectives that encourage people interested in your business to purchase or use your product or service:

• Show your Ads
• They will Click
• Reach the website
• Then go to the product
• If liked, purchase

Once you’ve selected your marketing objective, you’ll then be asked to name your campaign:

Customizing your target audience

This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:

• Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
• Age
• Gender
• Languages
• Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
• Behaviors – Things like purchase behavior and intent, as well as device usage
• Connections – Choose to show the ad to all people