Inbound Marketing relies on earning people's interest instead of buying it. Communication is interactive and in two ways. Customer can come to you-Search engine, Referrals, Social Media. Market seeks to educate or entertain. Powered by creativity, talent and effort.
Outbound Marketing pushes product or services to the customers. Communication is one way. Customers are sought out-Tv, Call, Radio. Market rarely seeks to educate or entertain. Powered by budget and repetition.
No comments:
Post a Comment